1. Brand Voice Guidelines Writer
Use this when you need to document brand voice for a new campaign, onboard a new agency, or align a scattered content team. It produces a structured, shareable guidelines doc in one shot — no more starting from a blank slide deck.
Copy-paste prompt
You are a brand strategist. Create a concise brand voice guidelines document for [Company Name], a [industry] brand targeting [target audience]. Include: - Brand personality: 3 adjectives with a one-sentence explanation each - Tone spectrum: formal ↔ casual positioning with 2 real examples - Words/phrases we use: 8 examples with why they work for us - Words/phrases we avoid: 6 examples with why they're off-brand - 3 before/after rewrites showing the voice in action Output as a structured document ready to share with writers and agencies.
Pro tip: Run this for every new campaign or agency brief — consistent voice is worth more than consistent visuals.
2. Campaign Brief Generator
Use this when briefing an internal team or external agency on a new brand campaign. A tight brief saves hours of back-and-forth and keeps everyone aligned on what success actually looks like.
Copy-paste prompt
Write a campaign brief for [Campaign Name] for [Brand Name]. Campaign context: - Objective: [awareness / consideration / conversion / loyalty] - Target audience: [describe in 2-3 sentences] - Key insight (the tension we're resolving): [describe] - Timeline: [start date] to [end date] - Channels: [list] Include: - Single-minded proposition (one sentence) - Mandatory inclusions (logo placement, legal, brand assets) - Success metrics (2-3 KPIs with targets) - Tone and visual direction notes - 3 "what good looks like" references Keep it under 400 words. Make it scannable with clear headers.
Pro tip: A brief that fits on one page gets read. A 10-page deck gets skimmed.
3. Competitive Positioning Statement
Use this when refreshing brand positioning, preparing for a pitch, or writing the “why us” section of anything. It forces you to articulate what only you can credibly claim — and exposes fast when the positioning isn’t sharp enough.
Copy-paste prompt
Write a competitive positioning statement for [Brand Name] in the [industry] space. Context: - Our primary competitors: [list 2-3] - What we do better than anyone: [describe] - Who we serve best: [target customer, 1-2 sentences] - What we want to be known for in 3 years: [describe] Produce: 1. A single positioning statement (Geoffrey Moore "For… who… our product is… that… unlike…" format) 2. A plain-English translation (2-3 sentences, no jargon) 3. 3 proof points that support the positioning (concrete, verifiable) 4. One thing competitors can't credibly say that we can
Pro tip: If you can’t finish the Moore statement cleanly, your positioning isn’t sharp enough yet. The prompt will expose that fast.
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4. Brand Audit Summary Writer
Use this when compiling findings from a brand audit for exec review or agency debrief. It takes your raw notes and transforms them into a decision-ready document without hours of reformatting.
Copy-paste prompt
Write a brand audit summary document based on the following findings: Audit scope: [visual identity / verbal identity / digital presence / all] Period reviewed: [timeframe] Key findings: [paste your raw notes or bullet points here] Structure the summary as: - Executive summary (3-4 sentences, boardroom-ready) - What's working (3-5 bullet points with evidence) - What's broken or inconsistent (3-5 bullet points with specific examples) - Priority recommendations (ranked 1-5 by impact + effort) - Suggested 90-day action plan Tone: direct, evidence-based. No filler. Decision-makers should be able to act on this in 10 minutes.
Pro tip: Paste your raw audit notes in — the prompt will turn a messy spreadsheet of findings into a document you can walk into any exec meeting with.
5. Brand Story One-Pager
Use this when you need a “why we exist” document for investor decks, partnership pitches, press kits, or new employee onboarding. It produces a complete narrative arc — hook, problem, solution, promise — in one structured pass.
Copy-paste prompt
Write a brand story one-pager for [Brand Name]. Background: - Founded: [year], by [founder name/context] - Original problem we set out to solve: [describe] - How we solve it differently: [describe] - Biggest milestone or proof point so far: [describe] - Where we're going: [vision in 1-2 sentences] Structure: 1. Opening hook (1 punchy sentence that captures the brand's reason for being) 2. The problem (2-3 sentences, written for someone who doesn't know the industry) 3. Our solution (2-3 sentences, outcome-focused — not feature-focused) 4. Why now (1-2 sentences on timing/market shift) 5. Our promise (brand promise statement, 1 sentence) 6. Closing call to action (1 sentence) Tone: [inspirational / matter-of-fact / challenger brand / premium]. Avoid startup clichés ("disrupting", "transforming", "world-class").
Pro tip: Feed this into a designer with your brand kit and you have a press kit asset in 20 minutes.